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SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning? - Dec 4, 2008
SearchDay | High-Value Link Building is Hard Work - Dec 3, 2008
SearchDay | Post-Cyber Monday Marketing Ideas - Dec 2, 2008
SearchDay | Social Community: Free Pancakes Anyone? - Dec 1, 2008
News and views from the Search Engine Watch Blog
Another (Former) Yahoo Heads to Microsoft - Dec 5, 2008
Why Retailers Should Be Day Trippers to SES Chicago - Dec 4, 2008
Alessio Signorini Tapped as Director of Search Technology at OneRiot - Dec 4, 2008
CitySquares.com to Begin National Expansion - Dec 4, 2008
AOL Releases Top Searches for 2008 - Dec 4, 2008
More from the Blog
Search Engine Watch Expert Columnists
PPC Landing Pages: The End of the Line -- Or the Beginning? - Dec 4, 2008
PROFITABLE PPCAmateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads. Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do.
How the Wal-mart Grinch Stole Black Friday Link Love - Dec 4, 2008
LINK LOVEWhen Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular, Wal-mart missed out on some link love.
High-Value Link Building is Hard Work - Dec 3, 2008
BY THE NUMBERSLooking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.
An Open Letter to Retailers Concerning Black Friday - Dec 3, 2008
SEARCHING FOR MEANINGWhen has organizing a frenzied mass of humans ever ended well in the history of mankind? The wisdom of crowds is an Internet fantasy. Isn't it time to move more marketing efforts online?
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Trends and statistics: The Web's Richest Source
Top 10 Search Terms in 10 Categories, October 2008 - Nov 19, 2008
Average Search CPC Data by Category for October 2008 - Nov 14, 2008
Top 10 Search Terms in 10 Categories, September 2008 - Oct 27, 2008
Average Search CPC Data by Category for September 2008 - Oct 16, 2008
More Search Stats
Latest headlines from ClickZ.com
McAndrews Departs Microsoft, Yahoo Vet to Lead Web Mission - Dec 4, 2008
Former Yahoo Search Engineering exec Qi Lu will now oversee all of Microsoft's online advertising and search efforts.
ComScore, Nielsen Saw Strong E-Commerce Activity on Monday - Dec 4, 2008
Yahoo to Move Launchcast to CBS Radio Ad Platform - Dec 4, 2008
Coming Soon to Facebook: Oodle-Powered Classifieds - Dec 4, 2008
Execs & Accounts: Wal-Mart, Google TV, Revenue Science - Dec 4, 2008
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