A Look Back, and a New Beginning - Dec 1, 2008

SEM.EDU
Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.

Social Community: Free Pancakes Anyone? - Dec 1, 2008

BRAND EQUITY
Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben & Jerry's and others gave freebies on Election Day -- did it work as well as fresh pancakes?

Assembling Your Landing Page Optimization Dream Team, Part 2 - Nov 26, 2008

BY THE NUMBERS
The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.

25 Design Best Practices for Your Small Business Web Site - Nov 25, 2008

LITTLE BIZ
Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. Use this list to get a good start on finding the best Web site platform and design elements for your businesses audience.