Statistics

Industry Statistics

US Television Households (September 2007) 1

112,275,000

Basic Cable Subscribers (December 2007) 1

64,800,000

Cable Penetration of TV Households (September 2007) 1

58.0%

Total Homes Passed by Cable (December 2007) 1,9

123,400,000

Cable Headends (March 2008) 2

8,126

Premium Cable Units (December 2006) 1

50,600,000

Cable Systems (2007) 3

6,635

Annual Cable Revenue (residential) (2007 estimate) 1

$75.2 billion

Total Advertising Revenue (2007 estimate) 1

$26.9 billion

Annual Franchise Fees Paid by Cable Industry (2007) 4

$3.0 billion

Cable's Private Investment

Cable Industry Construction/Upgrade Expenditures (2007) 1

$13.7 billion

Schools Served by Cable in the Classroom (November 2007) 5

81,775

Students Served by Cable in the Classroom (November 2007) 5

44,184,380

Broadband Deployment

Digital Cable Customers (Mar. 2008) 1

38,280,000

Total Cable High-Speed Internet Customers (Mar. 2008) 1 (includes commercial customers)

37,025,000

Housing Units Passed by Cable High-Speed Data Service (Dec. 2007) 6,9

117,700,000

Cable Voice/Phone (Mar. 2008)1

16,515,000

Homes Passed by Cable HDTV Service (March 2007) 4

100,000,000+

Value and Prices

National Video Programming Services/Networks (2006) 7

565

Major Television Awards Won by Cable in 2007 8

54

Average Monthly Price for Expanded Basic Programming Packages (2007 estimate) 1

$42.76

Competition

Subscribers to Non-Cable Multichannel Video Program Distributors (September 2007) 4

32,000,000



1 SNL Kagan
2 A.C. Nielsen Media Research
3 Warren Communications News, Inc.
4 National Cable & Telecommunications Association
5 Cable in the Classroom
6 U.S. Census Bureau, SNL Kagan, and NCTA estimates.
Housing units include occupied, seasonal, and vacant households.
7
Federal Communications Commission, Thirteenth Annual Video Competition Report (Announced Nov. 27, 2007, but not released as of December 7, 2007.)
8 Academy of Television Arts & Sciences; and Grady College of Journalism, University of Georgia
9 Homes Passed measures exclude estimates of overlap coming from overbuilders.