Consumer Internet Barometer

The Consumer Internet Barometer offers insight into how consumers think about and use the Internet

Capturing Internet Usage, Trust, and Satisfaction
The Consumer Internet Barometer is a unique quarterly study that reveals what US consumers think, feel, and do relating to the Internet. It captures behavioral and attitudinal measures correlated with usage trends.

It identifies trends such as:

To what extent are Internet activities becoming an integral part of everyday life for US consumers?
For which consumers is the Internet a more or less satisfying and trustworthy medium?
Once online, which consumer groups are buying? How often? How much are they spending? Are there seasonal patterns?
Are there meaningful changes in consumers' perceptions of the security of their personal information when engaging in activities such as purchasing, banking, or playing games?

Actionable Findings
The Consumer Internet Barometer can help you:

Adjust marketing strategies
Adapt messaging to consumers
Adapt eCommerce and Web-based investments
Assist in product development planning
Project expected revenue stream and/or sales numbers

© 2008. All rights reserved. Consumer Internet Barometer is a joint trademark of TNS and The Conference Board. TNS and the TNS logo are trademarks of Taylor Nelson Sofres plc. The Conference Board and The Conference Board logo are registered trademarks of The Conference Board, Inc.