Social Media Roundup: TikTok Moves Traffic to Oracle, Instagram Tests Age Verification Features

June 24, 2022by TNTMAX

Social media companies have been making headlines over the past couple days.

Here’s a look into some of the top stories of the week:

TikTok moves all U.S. traffic to Oracle servers: TikTok said it is moving U.S. users’ data to Oracle servers stored in the country, reported TechCrunch (June 17). However, overshadowing its migration announcement was a report that followed, claiming that TikTok staff in China had access to its U.S. users’ data as recently as this January.

The report, which cites recordings from 80 TikTok internal meetings it obtained, claims that U.S. employees of TikTok repeatedly consulted with their colleagues in China to understand how U.S. user data flowed because they did not have the “permission or knowledge of how to access the data on their own.”

Instagram is testing new ways for teens to verify they’re 18 years old: Instagram is testing ways for users who attempt to edit their age from under 18 to 18 or older to confirm their real age by either uploading a photo ID, recording video selfies, or asking mutual friends to confirm their age, reported CNBC (June 23).

Instagram said it is sending video selfies to Yoti, a London-based company that uses artificial intelligence to estimate age based on facial features.

Twitter is making ‘branded likes’ available to all advertisers in the app: Twitter has announced that it will launch its Branded Likes ad option to all advertisers from next week, enabling brands to create custom “Like” animations for their tweets to help improve engagement in the app, reported SocialMediaToday (June 22).

Facebook and Instagram won’t take a cut from creators’ revenues until 2024: Creators on Facebook and Instagram won’t have to share a cut of their revenue with the platforms until 2024. Meta previously said it would hold off on revenue sharing until 2023, reported The Verge (June 21).

Creators make money on the platforms through fan subscriptions, paid events, badges, and other methods, and the companies are adding more and more ways in an attempt to lure them away from platforms.

Snap is testing a new Snapchat+ subscription service: Snap Inc, the parent company of photo messaging app Snapchat, is testing a new subscription service called Snapchat+ that would give subscribers access to exclusive and pre-release features, according to a company spokesperson, reported Reuters (June 16). It would be the first subscription product for the app.